Working with Blackinton's sales force, I designed a new platform and marketing campaign to intrigue potential customers with our new concept designs. Customers are grateful when the sales team can show original ideas to help spark their creative endeavors. I saw this as an oppurtunity to develop a new marketing campaign, "Make It Yours", as well as develop a prototype for an App. The Apps development would ease the process of accessing the concepts.
My main objective was to bring to light the creative identity of these new concepts. They are more than just designs. Their name, story and identity matter. The story is the linchpin to the concept. By showing the badges in a clean and uncluttered composition, their story could be the inspirational note that sparks a new conversation.
I designed the print materials for the "Make It Yours" campaign. Listening to the needs of sales, I kept the flyer lean and direct. Being bold with the intention of the flyer, I wanted the customers to know that their needs are first. The customers aspirations for owning something original exposed the depth of the relationship between Officer and their badge. Examining this relationship closer, I composed photographs representing honor and community along side imagery of craftsmanship and artistry. It is more than a badge for them, the badge should designed with that in mind.
Why an APP? To address the needs for the sales force and potential clients, I designed the app to give the sales person a functional tool that kept everything in one place.
Badges are very detailed products. Having the tool include vital information about manufacturing specifications, product descriptions and contact made the app superior to the more traditional hand out.
A main objective was to make the catalogs designs interchangeable and updated with ease. The App was geared for the action. The approach was to design a minimal and clean interface, that allowed the concepts to drive the consumer.